Case Study: Conagra Brands boosts click-through and video completion with Innovid interactive shoppable video

Conagra Brands boosts mobile click-thru rate by 39% with Innovid

Conagra Brands sought to test interactive, shoppable videos to promote its snack brands and compare their performance against standard pre-roll ads. To achieve this goal, the company partnered with Innovid to create and measure this new video format.

Innovid created two versions of shoppable, interactive video for the campaign, both featuring clickable "Buy Now" buttons. The solution resulted in a significant performance lift, including a 39% higher mobile click-through rate and a 22% increase in desktop video completion rates. Innovid's interactive video formats successfully drove consumer engagement and action.

Conagra Brands