Case Study: Conagra Brands achieves higher engagement with personalized video from Innovid

Conagra Brands boosts engagement 190% with Innovid

Conagra Brands, a major food company, wanted to move from generic "one to all" messaging to personalized "one-to-one" video advertising for its PAM Cooking Spray to better resonate with different consumer groups. To achieve this, they partnered with the video advertising platform Innovid to create a more relevant and emotional campaign.

Innovid built and delivered real-time personalized video experiences that featured interactive recipes tailored to specific audience segments, device types, and even the day of the week. This solution, powered by a data management platform integration, resulted in dramatically higher engagement. The campaign achieved a 190% average lift in engagement rate, a 32% lift in video completion rate, and earned an additional 22 seconds of viewer time. Furthermore, it drove a 200% overall lift in brand metrics compared to Conagra's other pre-roll videos.

Conagra Brands