Case Study: CMI Media Group increases speed-to-market with Innovid

CMI Media Group speeds campaign activation to 2 hours with Innovid

CMI Media Group, a strategic healthcare marketing agency, faced the challenge of lengthy campaign activation times due to the strict regulations governing pharmaceutical advertising. To increase their speed-to-market while maintaining compliance, they partnered with vendor Innovid.

Innovid implemented a unique hybrid solution, granting CMI Media Group and their partner agency direct access to Innovid's ad management and analytics platforms for self-service campaign activation. This was supported by comprehensive training and an on-demand help center. The results were significant, with the average time spent per campaign reduced to just two hours end-to-end. Over 10 pharmaceutical advertisers gained ownership of their activation, and more than 35 team members became Innovid-certified.

CMI Media Group