Case Study: CMI Media Group boosts pharma video engagement with Innovid interactive formats

CMI Media Group boosts video engagement with Innovid, earning 147s of ad time and 97.9% completion

The customer, CMI Media Group, sought to prove their video campaigns could drive both awareness and measurable engagement for a leading pharma brand. Their challenge was to gain deeper audience insights and improve lower-funnel performance without incurring high production costs, leading them to partner with vendor Innovid for its interactive ad formats and pharma playbook.

Innovid implemented its interactive video strategies, which included an auto-scrolling ISI and QR code capabilities, to create a compliant and immersive ad experience. The solution delivered exceptional results, including an average of 147 seconds of extra ad time earned, a QR scan rate of 33% that vastly exceeded the industry benchmark, and a 97.9% video completion rate. These metrics provided CMI Media Group with granular insights that directly informed creative and SEO optimization strategies.

CMI Media Group