Case Study: CHEF’STORE achieves faster grocery ad automation and major production savings with Innovid

CHEF’STORE saves 360 hours annually with Innovid

Chef'store, a food service and restaurant supplier, faced a labor-intensive and time-consuming creative process for its grocery advertising. Its agency, Jellyfish, struggled with the arduous task of maintaining consistency and making timely updates for weekly specials across 88 store locations. They partnered with Innovid to implement a solution using a bespoke video template and dynamic creative optimization.

Innovid crafted a video template that seamlessly rotated weekly specials across Facebook and Instagram, with dynamic elements managed through a Google sheet. This automated workflow streamlined collaboration and updates. The solution saved Chef'store over 360 hours of production time and $100K in production costs annually, while also achieving a 50% increase in cost-per-click efficiency.

Chef’store