Case Study: Canvas Worldwide saves 60 minutes per campaign with Innovid’s Google Campaign Manager integration

Canvas Worldwide saves 60 minutes per campaign with Innovid

Canvas Worldwide, one of the fastest growing media agencies, faced an operational challenge in supporting its high-touch clients. The manual process of managing data flow between Innovid and Google Campaign Manager was a significant headache, requiring hours of work to generate hundreds of tracking pixels.

Innovid implemented its automated, API-based integration with Google Campaign Manager. This solution eliminated the manual effort by automatically applying tracking pixels within Innovid’s ad management platform. As a result, Canvas Worldwide saved an average of 60 minutes per campaign, avoiding potential human error and freeing up valuable time.

Canvas Worldwide