Case Study: Canva improves video optimization and efficient reach with Innovid and OMD

Canva boosts top-performing partners by 13-20% with Innovid

Canva, a design platform on a mission to empower everyone to design, sought to define and optimize its U.S. advertising strategy with its media agency, OMD. The challenge was to develop a holistic view of video inventory across streaming and linear TV, requiring a partner that could integrate seamlessly into OMD's internal workflow. They turned to Innovid as their ad delivery and cross-platform video measurement provider.

Innovid provided a pixeless implementation for measurement and partnered with OMD's Omni tools to serve creative and map audience performance. This solution created a unified view of video investments, allowing OMD and Canva to optimize their partner mix. The results included budget consolidation and a 13-20% increased share for top-performing partners. Innovid's measurement also revealed key insights, such as a 44% unique OTT reach and greater cost efficiency for OTT compared to linear TV.

Canva