Case Study: Camping World boosts CTR with real-time weather sync from Innovid

Camping World boosts CTR by 61% with Innovid

Camping World, a retailer of outdoor and recreational products, faced the challenge of boosting sales during its non-peak season. To improve its click-through rate and drive revenue, it partnered with its agency and the vendor Innovid to implement a new strategy using Innovid Social Ads Manager.

Innovid's solution used real-time weather data from the NOAA to dynamically tailor ad campaigns with relevant language for inclement weather. This strategy delivered a 61% higher click-through rate, a 6% increase in incremental value, and a 5% more efficient cost-per-purchase for the one-month campaign.

Camping World