Case Study: Balsam Brands boosts CTV ROAS with InnovidXP

Balsam Brands boosts ROAS by 150% with Innovid

Balsam Brands, a leading retailer of artificial Christmas trees and holiday décor, sought to leverage connected TV (CTV) advertising to drive quality site traffic. They partnered with vendor Innovid and used the InnovidXP platform to measure campaign effectiveness and achieve this goal.

Innovid implemented its solution in partnership with MediaMath, providing real-time attribution to optimize the CTV campaign against high-performing publishers and devices. This strategy drove a 150% increase in year-over-year ROAS and achieved a 78% incremental unique reach over linear TV for Balsam Brands.

Balsam Brands