Case Study: Anheuser-Busch achieves 45% lower cost per unique reach with Innovid

Anheuser-Busch cuts cost per unique reach by 45% with Innovid

Anheuser-Busch needed a solution to move beyond standard impression insights to validate their planned reach and frequency while also improving cost efficiency across their CTV publisher campaigns. They partnered with Innovid for ad serving and measurement to address this challenge.

Working with The Trade Desk, Innovid served as the primary ad serving and measurement provider for a Michelob Ultra CTV campaign. Innovid provided unbiased reporting that enabled Anheuser-Busch to optimize for reach, frequency, and media cost-efficiency. The campaign achieved an 88% unique household reach, a 2x average household frequency, and a 45% decrease in the average cost per unique reach.

Anheuser-Busch