Case Study: AdRoll validates CTV performance with Innovid measurement

AdRoll boosts CTV page visits 23x with Innovid

The customer, AdRoll, a leading advertising platform, faced a challenge in measuring how its Connected TV (CTV) advertising spend contributed to overall brand performance for its clients. They needed a turnkey solution to validate and showcase the quantifiable value of their CTV offering. To address this, they partnered with vendor Innovid and leveraged its measurement capabilities.

Innovid implemented its automated measurement solution, providing AdRoll with direct visibility into CTV campaign performance. This partnership yielded significant results, including a 23x lift in CTV-influenced site visits and a 93% increase in the share of visits attributed to CTV. These metrics, validated by Innovid, enabled AdRoll to clearly demonstrate the tangible growth and value its platform delivers to clients.

AdRoll