Case Study: a tune-in advertiser extends reach and grows new subscribers with InnovidXP

a tune-in advertiser boosts response 49% with Innovid

The customer, a major tune-in advertiser, faced the challenge of extending its reach and driving new subscribers through its advertising efforts. To achieve this, it partnered with the vendor Innovid and utilized their InnovidXP product for its programmatic connected TV campaign.

Innovid implemented a strategy that used over 100 creatives across multiple audience segments, allowing for real-time optimization and measurement. Through InnovidXP's insights, the advertiser was able to reallocate its media weight to top-performing segments and uncover new look-alike audiences to target. This solution led to a 49% increase in response rate and a 15% reduction in cost-per-response, successfully proving the value of Innovid's approach for the campaign.