Case Study: a national law firm achieves greater reach and better campaign performance with Innovid and Compulse

a national law firm boosts response rate 125% with Innovid

A national law firm partnered with Compulse to run a cross-platform TV campaign but sought data-driven insight into how adding streaming could extend reach and improve performance. Their goal was to understand the investment's impact in driving online traffic and generating new case leads. Compulse turned to Innovid, utilizing the InnovidXP platform for this measurement.

Innovid provided cross-platform campaign measurement and performance insights, enabling the team to identify the unique reach of each TV platform and measure contributions to website traffic and conversions. The results included a 125% increase in response rate, an 88% rise in case evaluations, and streaming delivering 87% unique reach. InnovidXP gave the advertiser confidence to increase investment, extending the campaign flight and rolling it out to new markets.