Case Study: a large, global retail client achieves 55% faster campaign setup with Innovid’s NIVO Delivery Agents

a large, global agentic case study retail client cuts campaign setup time by 55% with Innovid

The customer, a large global retail client, faced a challenge in accelerating its campaign setup and trafficking process. To address this, it worked with the vendor Innovid to leverage their NIVO product and Delivery agents.

Innovid implemented a solution using NIVO agents to automate and streamline the campaign setup process. This included using specialized agents for trafficking, decisioning, and quality assurance. The result was a 55% reduction in setup time, decreasing from 1 hour and 40 minutes to just 45 minutes for a live campaign. Innovid also projects 90% efficiencies for campaigns without specific integrations, drastically reducing time to market.