Case Study: 20th Century Fox achieves personalized video engagement with Innovid

20th Century Fox - Customer Case Study

20th Century Fox wanted to promote its series “Alien Covenant” with a personalized video experience that matched the film’s spine-chilling tone. Working with Innovid, the company used a tailored video approach across Channel 4’s All 4 V.O.D network, leveraging first-party audience data from Channel 4’s 15 million registered viewers.

Innovid delivered unique videos to each viewer, including a personalized message that called out the viewer’s own name. The campaign generated press coverage around the world, reached more than 700,000 viewers, and achieved an average completion rate of 99%.

20th Century Fox