Case Study: a largest commercial bank achieves a 360° customer view with Innovative Systems' Synchronos Enterprise MDM

Leading APAC Commercial Bank Enhances Marketing and Customer Service through Implementation of Full MDM Solution in Less Than 5 Months

Innovative Systems helped the largest commercial bank in APAC address fragmented customer data spread across multiple databases, including a Customer Information System and several data warehouses. Because records were incomplete or duplicated, the bank struggled to create accurate customer and relationship views, limiting its ability to cross-sell, attract new clients, and improve marketing and customer service.

Using Innovative’s Synchronos Enterprise Master Data Management platform, the bank cleansed, linked, and householded more than 220 million individual and corporate records from nine multilingual data sources, with nightly updates to keep the data current. Innovative also helped implement new data governance rules, resulting in a full-volume operational MDM system in less than five months, one month ahead of schedule, and giving the bank an enterprise-wide 360° customer view that improved marketing and service effectiveness.