Case Study: a large Latin American contact center company achieves more precise targeting and higher campaign productivity with Innovative Systems’ Synchronos® for Call Center

Latin American Contact Center Deploys Innovative Systems’ Solution for More Precisely Targeted Services

A large Latin American contact center company needed a better way to manage data for its clients’ inbound and outbound marketing campaigns. Its information was spread across 17 databases and often outdated or inaccurate, making it difficult to create effective targeted marketing campaigns. Innovative Systems provided Synchronos® for Call Center to help address the problem.

Innovative Systems consolidated, cleansed, de-duplicated, and enriched the company’s 17 source databases into a single repository, creating more complete 360° customer profiles. The platform reformatted 38 million addresses and 41 million telephone numbers, added demographic and geographic data, and tracked campaign history to improve targeting and avoid duplicates. As a result, the contact center improved productivity, segmentation, and time to market, and closing rates on many outbound campaigns nearly doubled.