Case Study: Pennyrile District Health Department boosts community outreach with Innovations Branding House

Pennyrile District Health Department grows social platforms 25% with Innovations Branding House

The Pennyrile District Health Department, a public healthcare organization serving Western Kentucky, partnered with Innovations Branding House to improve its digital image and community outreach. Their initial challenge was to update an outdated website, but they soon identified a larger need to boost public presence and increase the number of citizens served, with a particular focus on promoting their free HANDS Program for new parents.

Innovations Branding House developed a multi-phased strategy that began with a refreshed brand identity, including a new logo and brand guide, which was then applied to a modernized website and social media. They launched targeted marketing campaigns, including video FAQs with nurses to build trust and ads focused on parental education. The results were significant: the redesigned website saw 189,000 sessions, social media ads received over 4,600 interactions, and a brand awareness campaign grew their social audience by 25% while increasing program registration and immunization distribution.

Pennyrile District Health Department