Case Study: MC Homes expands into the luxury homes market with Innovations Branding House

MC Homes generates 187 qualified leads with Innovations Branding House

Innovations Branding House partnered with MC Homes, a custom homebuilder, which faced a challenge of marketplace confusion. Its residential brand, MC Homes, had become interchangeable with its parent company name, Mitchell Construction, making it unclear who did what. The customer needed to give a distinct identity to its standalone luxury homes brand.

The solution from Innovations Branding House involved creating a comprehensive new brand identity, including a Brand Orientation Guide and a Brand Standards Manual. This was supported by a multi-channel marketing plan using digital advertising, social media, and content creation. The results were significant, including 2.5 million impressions from a brand awareness campaign, over 50,000 website users, and 187 qualified leads, one of which led to a deal closed for over $2 million.

MC Homes