Case Study: Citizens Deposit Bank achieves community growth with Innovations Branding House

Citizens Deposit Bank drives 1.5 million impressions with Innovations Branding House

Citizens Deposit Bank, a local bank serving several Kentucky counties, partnered with Innovations Branding House to increase its account share within its expanded regional footprint. The bank's challenge was to bolster its presence and growth while maintaining its established identity as a customer-service oriented community institution.

Innovations Branding House implemented a comprehensive two-year plan, beginning with an updated brand identity to ensure consistency across all channels. The solution included targeted Google Ads campaigns that generated over 1.5 million impressions, a series of community-focused videos, and a strategic marketing plan. These efforts resulted in 57,000 ad engagements, guided over 52,000 users to the bank's website, and generated new customer form submissions, successfully increasing the bank's visibility and supporting its growth goals.

Citizens Deposit Bank