Case Study: Calloway County Health Department boosts community awareness with Innovations Branding House

Calloway County Health Department boosts outreach over a 2-month Facebook ad campaign with Innovations Branding House

The Calloway County Health Department sought to better promote its services to the community, specifically aiming to raise awareness for its HANDS program for new parents and the H5N1 bird flu. They engaged Innovations Branding House for assistance in achieving these outreach goals.

Innovations Branding House developed a strategic marketing plan that included a redesigned logo and color palette, an updated website, and targeted ad campaigns with graphics and video content. These efforts provided the health department with a more cohesive identity and improved the accessibility of its online information. The vendor's Facebook ad campaigns generated significant reach and impressions over a two-month period, successfully increasing visibility for the critical HANDS and H5N1 programs and strengthening overall brand recognition.

Calloway County Health Department