Ale-8-One - Customer Case Study

We first met the awesome folks at Ale-8-One on our RoadTrip KY series. If you aren’t familiar, RoadTrip KY was a passion project we put together to document some of Kentucky’s storied brands through their own words. As a proud business of the Commonwealth ourselves, Ale-8-One’s story has long been on every one of our radars; most of us having grown up being lucky enough to get our hands on it. After our initial introduction to the Ale-8-One team, they asked us to provide our perspective on ideas for a campaign to help revive their classic longneck bottle. We helped develop messaging and a strategy focused on boosting sales for the iconic returnable longneck bottle. From there, the Ale-8-One team took over launching the campaign. At the year’s end, Marketing Director Chris Boyle reported sales of longnecks saw double digit growth after years of decline. Revisit our trip to Winchester, KY, home of Ale-8-One below.