Case Study: Stretto achieves a stronger market position and unified brand identity with Innovation Protocol

Stretto grows into new markets and integrates multiple acquisitions with Innovation Protocol

Innovation Protocol partnered with Stretto, a fin-tech software company formerly known as BMS, which was undergoing a merger. The client's challenge was to develop a new brand story that would effectively communicate its metamorphosis into an industry leader and account for its unprecedented reach across the bankruptcy ecosystem.

The solution from Innovation Protocol began with a strategic name change to Stretto, a musical term that encapsulates the company's harmonious approach. Innovation Protocol then built a complete brand identity with verbal and visual systems, a website update, and launch support. This rebrand established Stretto's unique market position as a best-in-class partner and a leader of innovation, enabling successful organic growth into new markets and the seamless integration of multiple acquisitions.

Stretto