Case Study: Aggreko achieves a 13.9% conversion increase with Innovation Digital

Aggreko boosts conversions by 13.9% with Innovation Digital

Innovration Digital partnered with Aggreko, a global power brand, to address the challenge of refreshing its website to better reflect its approachable ethos and improve user experience. The key objectives were to increase lead generation, drive brand loyalty, and improve customer satisfaction through a new multilingual website design and digital marketing strategy.

To meet this challenge, Innovation Digital implemented a comprehensive solution that included in-depth research, user experience design, and technical development. A key innovative feature was an intelligent online calculator for power requirements. The agency also created a portfolio of 38 responsive national websites in 68 languages, including dedicated mobile sites for areas with low connectivity. This work resulted in a 13.9% increase in conversions, a 7.5% increase in session duration, and a 2.85% reduction in bounce rate, driving millions in extra revenue for the client.

Aggreko