Case Study: Leading Clinically Integrated Network achieves 5% patient growth and 33% boost in appointments with Innovaccer Patient CRM

How a Leading CIN Leveraged Innovaccer’s Patient CRM Solution to Drive Patient Acquisition and Redefine its Market Engagement Strategy

Leading Clinically Integrated Network Providing Company, a health network of more than 3,600 providers, 36 hospitals and over 200,000 patients, faced rapid revenue decline—losing 14% in one quarter—while struggling to acquire new patients, close care gaps, and track service-line performance. The network lacked a centralized data repository that included SDoH, behavioral health and clinical outcomes, which prevented effective audience segmentation, campaign measurement, and data-driven marketing.

Innovaccer deployed its Patient CRM engagement module on the Innovaccer Health Cloud to integrate end-to-end healthcare data, build 360° patient profiles, and enable omnichannel precision outreach (email, SMS, voice, mail) while tracking ROI across 800+ measures. As a result of Innovaccer’s solution, the network saw a 5% growth in patient acquisition, a 33% increase in patient appointments, and a 23% improvement in customer ratings, enabling smarter spending and improved service-line performance.