Case Study: Outsell achieves better backlog prioritization and resource visibility with Innotas

Outsell Combines Innotas with Agile Solution JIRA for Holistic Portfolio and Strategic Alignment

Outsell, a Minneapolis-based digital marketing SaaS recognized for rapid growth, struggled to manage a growing influx of enhancement and feature requests. With a small IT team, spreadsheet-based tracking, and limited reporting from JIRA, the PMO lost prioritization control, visibility into resource utilization, and the ability to forecast—leaving IT mostly reactive.

By integrating Innotas with their existing JIRA setup, Outsell gained centralized request management, dashboards, and analytics that made prioritization and capacity planning straightforward. The PMO now tracks work across agile and non-agile projects, focuses high-cost developers on the right features, increases sprint velocity, and forecasts resource needs more accurately—delivering more valuable product features and better alignment with company strategy.

Outsell

Litded Davis

PMO Director, Outsell