Case Study: Postbank achieves customer-centric innovation with innosabi

Postbank - Customer Case Study

Postbank AG faced the challenge of a rapidly shifting digital landscape and unpredictable customer needs, which threatened the future success of its products and services. To establish true customer centricity and gain a direct line to its target audience for insights, the bank partnered with the vendor innosabi to implement the Postbank Ideenlabor, a crowd innovation platform.

The solution from innosabi enabled collaborative innovation projects, following a design-thinking approach where customers helped identify needs, develop concepts, and refine solutions. This process generated over 8,000 contributions and led to more than 200 successful projects, establishing a vital interface between the customer base and all departments within the organization.

Postbank

Martin Brings

Head and Strategic Lead