Case Study: NIKIN boosts ROAS and reduces CPA with Innkeepr

How NIKIN scales sustainable clothing across Europe and increased ROAS by 11%

NIKIN, a sustainable fashion brand, faced the challenge of scaling its business across Europe with a data-driven marketing strategy. Their growth was hampered by inefficient audience overlaps and underperforming key advertising channels. To address this, they turned to the vendor Innkeepr and its audience data platform to build a more effective foundation for their digital marketing.

Innkeepr implemented a solution that dynamically generated custom audiences based on real-time purchase intent. This enabled NIKIN to create highly targeted campaigns on Facebook and Google Ads, which significantly improved performance. The measurable results included an 11% increase in return on ad spend, an 18% reduction in cost per acquisition, and a 21% increase in total campaign revenues, empowering NIKIN to grow sustainably.

NIKIN

Nicholas Hänny

Chief Executive Officer