Case Study: Lillydoo lowers acquisition costs with Innkeepr

How Lillydoo found new parents within their own data and lowered costs for diaper subscriptions by 11%

Lillydoo, a European brand for high-quality baby care products, sought to strengthen its international growth with a more data-driven strategy for its paid social efforts. Their challenge was to optimize Meta ad targeting to acquire new customers more efficiently amid increasing restrictions on traditional methods. To address this, they turned to the vendor Innkeepr to enhance their approach.

Innkeepr implemented its AI-driven audience engine, which leveraged Lillydoo's first-party data to create predictive audience segments and identify high-intent users. This solution yielded significant results, including an 11.7% decrease in cost per acquisition and a 56.8% year-over-year increase in Meta ad spend. By using Innkeepr, Lillydoo allocated its budget more precisely, drastically reduced wasted spend, and improved its overall conversion rates.

Lillydoo

Maximilian Weber

Performance Manager