Case Study: Asambeauty boosts new customer ratios with Innkeepr

Asambeauty boosts new customer ratios by 35.5% with Innkeepr

Asambeauty, a German cosmetics and skincare company, faced challenges in scaling its Performance Max campaigns and reaching new customer segments due to the platform's black-box nature, which was limiting its growth potential. To overcome this, the company turned to vendor Innkeepr and its AI-tailored seed audiences.

By implementing Innkeepr's solution to build impact-based seed audiences for its key Performance Max campaigns, Asambeauty achieved significant results. The vendor's platform led to a 35.5% increase in new customer ratios, a 5.1% increase in return on ad spend, and a 34.9% decrease in customer acquisition cost. Innkeepr also provided the marketing team with greater independence and faster iteration capabilities.

Asambeauty