Innkeeper's Advantage
61 Case Studies
Case Study: The Hotel Saugatuck achieves increased direct bookings and a modern digital presence with Innkeeper's Advantage
A Innkeeper's Advantage Case Study
Hotel Saugatuck - Customer Case Study
Hotel Saugatuck, a historic landmark boutique hotel in Saugatuck, MI revitalized by brothers Tim and Al Heminger, needed a modern digital platform to relaunch as a premier bed & breakfast. Innkeeper's Advantage was engaged to provide Website Content Management, Custom Website Design, Mobile Booking Website, Online Reservation System, SEO, Integrated Guest Management, Private Precision Analytics, Premier GDS distribution, and an Online Gift Shop to support the property’s commercial reopening and ongoing operations.
Innkeeper's Advantage delivered a branded, mobile-friendly website with integrated reservations, GDS connectivity, SEO and analytics plus guest-management tools and an online gift shop. The solution streamlined bookings and distribution, improved search visibility and provided actionable analytics for revenue management — measurable impacts that translated into increased direct bookings, broader channel reach and more efficient operations for Hotel Saugatuck.
Open case study document...