Case Study: OTTO achieves better display performance and creative automation with Innervate

OTTO Standardizes on Innervate to Scale Efficiently, Drive Performance, and Promote Innovation

OTTO, a major German ecommerce platform, faced the challenge of scaling its data-driven programmatic advertising without increasing staff. With over 5,000 different creatives in-market, its previous solutions were not easily adaptable, and it struggled to optimally match images and marketing messages from its vast product catalog. Seeking to automate and drive performance, OTTO chose to partner with Innervate and implement its Digital Ad Experience platform.

The solution from Innervate provided a self-service UI for creative building and campaign orchestration, significantly reducing the time from idea to impression. This enabled OTTO to run sophisticated A/B tests, such as determining that banners featuring four clothing products performed best, resulting in a 339% creative boost. By standardizing on Innervate, OTTO increased its programmatic campaign volume, gained deeper SKU-level performance insights, and achieved its scaling goals without adding headcount.

OTTO

Alexander Brandt

Online Marketing Manager