Case Study: LendingTree achieves faster, more granular creative optimization with Innervate

LendingTree - Customer Case Study

LendingTree, a major online lead generation platform, sought to enhance its rigorous but manually-intensive process for creative experimentation. While their methodical A/B testing was effective, it required significant resources and limited the scale and speed of their optimization efforts. They engaged Innervate to gain a system of record and achieve greater control, faster testing cycles, and deeper audience segmentation.

By implementing Innervate's dynamic creative optimization platform, LendingTree automated the testing and deployment of ad creatives. The solution automatically removed underperforming ads and enabled the team to conduct a significantly higher volume of experiments with greater granularity. This resulted in substantial performance lifts, including one experiment that drove a 66% increase, directly improving their bottom-line financial performance. Innervate empowered LendingTree to scale its testing efficiently and realize major creative wins.

LendingTree

Josh Eldridge

Senior Director of Marketing