Case Study: Leading Retailer modernizes holiday ad creative and boosts performance with Innervate

Innervate helps Leading Retailer Scale and Modernize its Ad Creative Strategy

A leading retailer needed to modernize its marketing approach for its crucial annual holiday sale. Their manual creative process was inefficient, preventing them from scaling, targeting diverse audiences, and conducting effective testing. To address this, they partnered with Innervate to implement its creative automation platform in order to achieve tracking efficiency, detailed reporting, and their performance goals.

Innervate provided a solution with data visualization, integrated learnings, and seamless integration into the retailer's existing tech stack. The results included a 43% increase in deep engagement for a key ad and a 71.5% lift in products added to shopping bags from a retargeting experiment. The retailer achieved scalable personalization, adopted a data-driven "Test, Don't Guess" philosophy, and significantly reduced trafficking friction using the Innervate platform.