Case Study: Core Digital Media boosts creative optimization and ROAS with Innervate

Core Digital Media Standardizes on Innervate to Unlock Creativity, Innovation & Boost ROAS

Core Digital Media, a performance marketing company driving digital advertising for major brands, faced the challenge of making its creative optimization process more expansive, seamless, and powerful. Their existing tools were adequate but limited their ability to produce creative quickly and implement sophisticated segmentation, threatening their competitive advantage. They sought a new partner to meet these goals and selected the Ad Experience Platform from Innervate.

Innervate provided a white-glove onboarding process and a powerful creative builder that enabled Core Digital Media to produce and test innovative ads faster. The solution led to significant results, including a 44% average in-flight lift from 25 experiments and the creation of 5 adaptive creatives. Innervate's platform allowed the company to significantly grow its display spend and efficiency, attributing one of its largest individual creative wins in years directly to the use of the vendor's dynamic features.

Core Digital Media

Barry Forbes

Vice President of Marketing