Case Study: Ring4 increases new user sign-ups by 500% with InnerTrends

Onboarding insights increase Ring4 new user sign-ups by 500%

Ring4, a provider of an online business phone system, faced a challenge in understanding how its two distinct customer segments, businesses and consumers, were progressing through its sign-up and onboarding process. The team needed to clearly differentiate between these groups and analyze their engagement across both a web admin console and a mobile app. They turned to the product analytics tool from InnerTrends to gain this crucial clarity and identify specific points of user drop-off.

By implementing InnerTrends, the Ring4 team derived insights that allowed them to rework their entire sign-up and user onboarding experience. The solution provided by InnerTrends enabled the company to not only understand segment engagement but also align on growth strategies and define key metrics. This led to a remarkable 500% increase in new business user registrations and an immediate 10.5% boost in new monthly recurring revenue.

Ring4

Alan Clemens

Managing Partner