Case Study: 123FormBuilder boosts conversions by 21% with InnerTrends

Improving 123FormBuilder’s Pricing Table Boosted Conversions by 21%

123FormBuilder, a form building software company, was facing a significant challenge in its conversion funnel. Despite heavy investment in user acquisition, many potential customers were dropping off just before completing a purchase. To identify the root cause of this issue, they sought expertise from the analytics vendor InnerTrends.

InnerTrends implemented its SaaS-specific analytics to gain accurate user insights, revealing that the initial conversion rate was dramatically miscalculated. They then analyzed user behavior and ran a segmented experiment with personalized messaging for different user groups. This data-driven approach led to a 21% increase in 123FormBuilder's conversion rate, boosting their monthly recurring revenue by $18,000.

123FormBuilder