Case Study: Youzu Interactive achieves 1.4M high-quality gamer installs with InMobi Video

Youzu Acquires High Quality Gamers with InMobi Video in China

Youzu Interactive, a global mobile games developer and publisher known for titles like Youth of Three Kingdoms, partnered with InMobi to acquire high-quality gamers at scale in China. The challenge was to drive large volumes of engaged iOS installs while keeping acquisition costs low and user quality high.

InMobi used its mobile video solution, premium local inventory and a dedicated delivery team to optimize timing, creative messaging and audience targeting with LTV-focused campaign optimization. The campaign produced 1.4 million installs, 4.5 billion completed video views, reached 600 million users, accounted for 25% of Youzu’s installs, delivered 8x better conversions versus non-interactive formats and significantly reduced acquisition costs—driving strong ROI and higher-quality users.

Youzu Interactive

LiBo

SVP