Case Study: Wyeth Nutrition boosts engagement and purchase intent with InMobi's AR gamification

Wyeth Nutrition boosts engagement with InMobi’s AR gamification to drive 6.7 million impressions

Wyeth Nutrition, a pioneer in child nutrition and part of Nestlé, sought to strengthen its position and boost awareness for its S-26 Procal GOLD growth milk product in Indonesia's competitive market. Their challenge was to resonate with and drive purchase intent among Indonesian parents, particularly moms. To meet this objective, Wyeth Nutrition partnered with vendor InMobi for a mobile advertising solution.

InMobi implemented a solution using precise audience targeting and an interactive, gamified AR experience. The campaign reached niche segments of parents through rich media interstitials where users could visualize their child in a future profession. This strategy delivered 6.7 million impressions and over 297,000 clicks, achieving a click-through rate 4.4 times higher than the industry benchmark and significantly boosting engagement for Wyeth Nutrition.

Wyeth Nutrition