Case Study: Wyeth Nutrition boosts brand awareness with InMobi's gamified mobile experience

Wyeth Nutrition boosts brand awareness 33.33% with InMobi

Wyeth Nutrition, a provider of science-proven nutrition for mothers and children, sought to increase awareness of its BONAKID PRE-SCHOOL® 3+ growing up milk brand among Filipino parents. Their challenge was to effectively communicate how the right nutrition can help combat common childhood infections and subsequent school absences.

The vendor, InMobi, implemented a solution using a gamified rich media interstitial ad. This interactive ad targeted Filipino mothers through InMobi Audiences and invited them to a gameplay experience that seamlessly integrated the brand's messaging. The campaign resulted in a 2.39x higher click-through rate than the platform benchmark and achieved a 33.33% lift in brand awareness, successfully reaching approximately 774,000 Filipinos.

Wyeth Nutrition