Case Study: Wattpad monetizes its global millennial audience—98%+ video completion and revenue growth—with InMobi

Wattpad Turns to InMobi to Monetize Growing International Millennial Audience with High Performing Video Ads

Wattpad, the Toronto-based multiplatform entertainment company for original stories, connects over 55 million readers worldwide—90% under 35—with the vast majority of reading time on mobile. Rapid global expansion left Wattpad needing a sustained ad monetization strategy that would monetize its growing youthful audience without disrupting the storytelling experience.

Wattpad partnered with InMobi to deploy optimized display and high-performing video ads (including skippable vertical and horizontal formats, placements between chapters, and programmatic demand via the InMobi Exchange) and to power the Wattpad Futures in-story ad program. The solution delivered scale and strong business outcomes—over 125 million daily ad requests, consistently exceeded revenue targets, and achieved a video completion rate above 98%—while preserving a non‑disruptive reader experience.

Wattpad

Chris Stefanyk

Head of Brand Partnerships