Case Study: Verve Group Expands Global In-App Reach with InMobi Exchange

Verve Group reaches 99% win rate with InMobi

Verve Group, a global omnichannel ad platform, sought to expand its reach into key growth markets like Asia-Pacific and the Middle East for its customers. The challenge was to find a supply partner that could provide scaled, cost-effective access to valuable in-app audiences in these regions.

InMobi provided its InMobi Exchange supply-side platform to meet this need. The solution delivered exceptional results, including a 99% win rate and a 10% higher render rate than average. Most significantly, InMobi helped Verve Group achieve these results at a much lower cost, with banner ad eCPMs 42% below average and video ad eCPMs 64% below average, making InMobi one of Verve Group's most cost-effective partners.

Verve Group