Case Study: V2R achieves 4X ad revenue growth with InMobi

V2R boosts ad revenues 4x with InMobi

V2R, a Korean mobile game developer with a strong presence in the U.S. market, aimed to further strengthen its position and maximize revenue from its in-app advertising inventory. To achieve this, they partnered with the vendor InMobi to leverage advanced monetization capabilities for their popular "Jewel" series of casual puzzle games.

InMobi implemented a hybrid revenue model utilizing Waterfall and Header Bidding, specifically for full-screen ad formats like interstitial and rewarded videos. This solution optimized pricing and demand diversity. The results were significant: from Q4 2019 to Q3 2021, V2R quadrupled its ad revenues, seeing a 460% increase, while eCPM rates for video inventory rose by 162%. The partnership with InMobi enabled V2R to successfully monetize over 10 different game titles globally.