Case Study: Unilever Foods achieves full-funnel mobile efficiency with InMobi Advertising

Unilever cuts CPA 38% with InMobi

Unilever Foods, a major food and beverage company, faced intense competition in Indonesia when launching four new products from its Royco and Bango brands. Their challenge was to connect with consumers and promote these new items by providing a safe and efficient way to offer free samples during the pandemic, while also needing to measure the full-funnel impact of their campaign. They partnered with vendor InMobi to implement an online-to-offline sampling program and measure brand equity.

The solution from InMobi utilized advanced audience targeting, including InMobi-Gojek Audiences, to reach specific consumer groups. They created a seamless mobile ad experience that allowed users to authenticate their profiles, choose a free sample, and receive a coupon code redeemable at over 4,000 retail stores. This online-to-offline approach resulted in a 38% decrease in Cost Per Acquisition and a 50% increase in total brand equity, successfully driving consumer engagement and foot traffic to stores.

Unilever