Case Study: Unilever drives in-store footfall and brand consideration with InMobi Advertising

Unilever boosts consideration 8% with InMobi

Unilever's ice cream brand Wall's sought to create immediate awareness and excitement for its new Marshmallow Choc Crumble variant among younger, mobile-first audiences in Malaysia. The challenge was to turn this digital engagement into real-world footfall at select 7-Eleven stores. To achieve this, Unilever partnered with vendor InMobi Advertising on a mobile campaign.

InMobi Advertising implemented a high-impact, gamified mobile solution using precise geo-targeting to reach users near participating stores. The campaign featured a playful, hyperlocal game where users collected cookie crumbles to win a free ice cream, which was redeemed in-store. This solution successfully reached 2.9 million people and drove an 8% increase in product consideration among the 18-24 age group, effectively turning digital engagement into measurable sales uplift.

Unilever