Case Study: Unilab boosts Neozep Z+ awareness with InMobi Advertising weather targeting

UNILAB boosts CTR 2.2x with InMobi

UNILAB, a major pharmaceutical company in the Philippines, faced the challenge of strengthening awareness for its cold relief medicine Neozep Z+ during the peak cold season. To keep the brand top-of-mind, they partnered with the vendor InMobi Advertising to deliver timely and relevant messaging to a broad national audience.

The solution from InMobi involved a mobile-first campaign using location-based weather targeting and dynamic creative optimization. This allowed Neozep Z+ ads to be served based on real-time local weather conditions, making the messaging highly contextual. The campaign delivered 4.97 million impressions and achieved a click-through rate 2.2 times higher than the industry benchmark, successfully boosting awareness and consideration.

UNILAB