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Case Study: United Nations Children's Fund (UNICEF) achieves a 6% conversion rate for its breastfeeding awareness campaign with InMobi
A InMobi Case Study
UNICEF Achieves a 6% Conversion Rate for its Breastfeeding Awareness Campaign with InMobi
United Nations Children's Fund (UNICEF) needed to increase awareness of the benefits of exclusive breastfeeding in Indonesia, and partnered with InMobi, which donated media for a mobile ad campaign. The challenge was to reach the right audience effectively and turn interest into leads for follow-up fundraising.
InMobi’s solution used targeted mobile display ads by content category, driving users to a mobile landing page to capture names, emails, and phone numbers for further communication. The campaign delivered strong results, including a peak CTR of 0.31% and a 6% conversion rate after optimization, helping UNICEF build a valuable contact list for immediate outreach.
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United Nations Children's Fund
Liem Ay Ling
United Nations Children's Fund