Case Study: UltraTech Cement reaches 3.5 million home builders with InMobi Advertising

UltraTech Cement reaches 3.5 million home builders with InMobi

UltraTech Cement Limited, a major Indian cement manufacturer, faced the challenge of engaging first-time home builders with helpful content amidst dwindling attention spans. Partnering with vendor InMobi, UltraTech sought to provide trusted home-building information at the right time and place, at scale, to empower its consumers.

The solution implemented by InMobi, in collaboration with Glance and Mindshare, involved launching immersive, one-tap campaigns on mobile lock screens. These included an AI and AR-powered experience and an interactive quiz, which allowed users to easily access expert advice and educational content. The campaign reached 3.5 million home builders, resulted in a 1.5x higher click-through rate, and achieved a 4x higher engagement rate compared to the platform benchmark.

UltraTech Cement Limited