InMobi
47 Case Studies
A InMobi Case Study
Trainman is a top-rated Indian Railways app available in seven Indian languages that provides fast PNR status prediction, train running status and fare/timetable details. After reaching a million installs, the niche app faced a major challenge: monetizing its engaged user base without degrading the user experience.
Partnering with InMobi, Trainman implemented a lightweight, plug-and-play SDK and tailored in-app placements (interstitial, video and native) guided by dedicated partner management. The result was a stable app with strong ad UX and measurable business impact — revenues doubled and eCPMs increased threefold.
Vineet Kumar Chirania
Founder