Case Study: TM boosts GlobeOne app engagement with InMobi’s gamified mobile strategy

TM boosts app usage with InMobi through 1.7+ million taps

TM, a leading value service brand from Globe in the Philippines, sought to increase downloads and daily engagement for its GlobeOne mobile app among the mobile-savvy Filipino population. They partnered with the vendor InMobi to create a captivating mobile advertising strategy to meet this challenge.

InMobi implemented a gamified mobile advertising solution, using laser targeting on popular gaming and streaming apps to reach the audience. They deployed an enticing rich-media interstitial that invited users to an interactive "Spin a Wheel" game, which seamlessly led to the app download page. The campaign generated over 1.7 million taps on the experience, and a post-campaign study showed a 22.22% increase in consideration to purchase among ad viewers, with one in four users reporting current app usage.